Co-Marketing Lab Events
LinkedIn Co-Marketing Campaign Creation Events for B2B Women
Partner with Aspiring 7-Figure B2B Women Who Can Help You Expand Your Female Client Base on LinkedIn
Do you remember how much fun it was to work on a holiday project when you were in school? It was a break from boring schoolwork. You were divided into small groups to do research with your classmates and develop your content. Then you presented your project as a group, which was a fun way to get to know your classmates and build long-lasting bonds. Smart Women Partner & Grow Rich’s LinkedIn Co-Marketing Lab Event Series has that same vibe.
Need to increase marketing visibility but are short on resources, co-marketing is your solution? Tap into other people’s audiences.
Smart Women Partner & Grow Rich’s dynamic event series revolves around four large-scale, innovative, collaborative marketing projects rolled out one per quarter around a PR holiday that piggyback on each other. It brings together female B2B coaches, consultants, course creators, service providers, and speakers. They are able to pool their resources to create a bigger marketing campaign than they would have been able to do on their own.
The outside-the-box marketing strategies incorporated into the event series position the women who take part in them as leaders within LinkedIn's women in business community.
The projects blend the business DNA and “marketing muscle” of Smart Women Partner & Grow Rich with the women taking part in the Co-Marketing Labs to create enhanced content, special events, products, and more that are of interest to their shared target audience of other B2B women on LinkedIn who are also seeking increased visibility and knowledge to help grow their businesses.
Co-marketing partnerships let one company tap into its partner’s existing market to reach more users, raise brand awareness, and drive more leads into the marketing funnel.
The finished projects are valuable marketing tools for all the contributing women who are highlighted in them. Smart Women Partner & Grow Rich also organizes innovative PR along with no-cost and low cost networking activities for LinkedIn's women in business community to facilitate the distribution of the projects to the clients and connections of everyone participating in the Co-Marketing Lab Event Series, resulting in an even larger cross-pollination effect.
Yearbook that Celebrates LinkedIn's Female B2B Content Creators
An annual “Yearbook” will highlight the top activities of LinkedIn's female B2B community, as well as the latest platform updates that helped them up their game. It will showcase their newsletters, profiles, Audio & Video Events, in-person events, Company & Service Pages, groups, and more that they created using LinkedIn’s features.
The publication will include tips and tricks on how to use LinkedIn features collaboratively, PR holidays they can use to build joint content around with two or more B2B women, introductions to SWPGR program participants they can reach out to for collaboration, and much more throughout the year.
Advertising & PR Perks: SWPGR LinkedIn Co-Marketing Lab Event Series participants will have a featured business listing page that includes a half-page business ad and numerous other exposure opportunities for themselves and their staff in the Yearbook.
Business Survey to Gather Biz Intelligence About LinkedIn
The annual “Collaboration is Queen” survey will gather business intelligence from LinkedIn's women in business community about their collaborative marketing activities along with their business needs. As a thank you for participating, respondents can select a Smart Women Partner & Grow Rich business list to nominate their company for and choose from freebies/lead magnets provided by co-marketing program participants and special collaborators.
Co-Marketing Lab Event Series participants will collaborate with Smart Women Partner & Grow Rich to create the 2023 survey, which will be structured to gather information and leads that they can use for their businesses. The program's participants' female connections will be invited to cross-market on the project. In exchange for sharing the survey, they will be invited to a private networking event that ties in with a PR holiday.
The project will also include collaboration on sublists between SWPGR and Co-Marketing Lab Event Series participants to provide additional interaction between them and their target audience. LinkedIn Audio Events will be used to facilitate small group discussions between program participants and the women who take in the survey.
Advertising & PR Perks: SWPGR LinkedIn Co-Marketing Lab Event Series participants will be included in a business directory that includes their half-page ads. Women who complete the survey will automatically receive the directory and gain access to the business intelligence gathered. This biz intelligence can be used in their newsletters and LinkedIn Audio/Live Events, helping them stand out from the competition by providing information that is of specific interest to their target audience.
5-Day Co-Marketing Business Challenge
Smart Women Partner & Grow Rich LinkedIn Co-Marketing Lab Event Series participants will partner on a biannual 5-Day Co-Marketing Challenge. The goal of the Challenge is to educate women about the benefits of collaborating, build a database of female LinkedIn members interested in collaborating, spark collaborative marketing partnerships between program participants and LinkedIn's women in business community, and attract female clients.
Co-Marketing Lab Event participants and special collaborators will serve as co-sponsors and be the “faces” of the Challenge, incorporated into its promotional campaign, so that all eyes will be on them. They will also have access to other people's audiences. At least 10 guest interviews (LinkedIn Live, LinkedIn Audio, Podcasts) will be set up for them to talk about the Challenge and their businesses.
Advertising & PR Perks: A business directory will be created that lists SWPGR LinkedIn Co-Marketing Lab Event Series participants. In addition to their listing, they will get a half page ad as part of their participation in the Challenge. A Business Scavenger Hunt will be incorporated into the half-page ads to encourage participants to visit all of the businesses listed.
Magazine that Spotlight Program Participants Along with LinkedIn
An annual magazine will showcase how women are using co-marketing and leveraging LinkedIn to boost their business visibility. As part of the Smart Women Partner & Grow Rich LinkedIn Co-Marketing Lab Event Series, participants will receive a custom marketing strategy tailored to one of their events, products, or services.
Content for the magazine will be curated around their collaborative marketing activities, and a video featuring their collaborative marketing pitch will be included to spotlight the types of female LinkedIn members they are interested in partnering with.
Advertising & PR Perks: A branded content piece will be created to educate the target audience of SWPGR LinkedIn Co-Marketing Lab Event Series participants on why they need their type of business. Additionally, participants will receive a featured business listing page in the magazine, which includes a half-page ad and numerous other exposure opportunities.
Partner With an Exclusive Community of B2B Women Who Can Take Your LinkedIn Marketing to the Next Level
If you're a B2B woman looking to take your marketing efforts to the next level, then the Smart Women Partner & Grow Rich LinkedIn Co-Marketing Lab Event Series is for you. By collaborating with other businesswomen whose products and services complement yours, you can build larger marketing campaigns and step out from the crowd on LinkedIn. Plus, with four large-scale co-marketing projects, a business scavenger hunt, and more, you'll have plenty of opportunities to generate buzz for your business. And the best part?
All of this is available to you for just $800!
Don't miss out on this chance to unlock your unlimited marketing potential and build a thriving business. Join the program today!
Yearbook Celebrates LinkedIn's Female B2B Content Creators
Smart Women Partner & Grow Rich’s annual “Yearbook”, created as part of the LinkedIn Co-Marketing Lab Event Series, highlights the top activities of LinkedIn's female B2B community, as well as the latest platform updates that helped them up their game. The publication includes tons of tips and tricks on how to use LinkedIn features collaboratively, PR holidays you can use to build joint content around, introductions to SWPGR program participants you can reach out to for collaboration, and much more. Request your complimentary copy today.
